Persona
CardCard for founders.
A founder's card moves between rooms. Investors one week, the press the next, a candidate after that. CardCard keeps the deck where investors look for it, the booking calendar where journalists find it, and the press email where casual scanners do not. One pass per founder, edited as the round closes and the team grows, served from a permanent URL that survives the rebrand after Series A.
Why a Founder picks CardCard
- The deck and the booking calendar live on the public face of the card — investor-ready without an inbox round trip.
- Press email is Wallet-only; the people who installed the pass keep it, the casual scanner does not get the inbound.
- Edit the title and company line as the round closes — the pass updates the next time anyone opens it on a phone.
An example Founder card
Mikko Aro · Co-founder & CEO · Brace.io
- Deck: https://brace.io/deck (public)
- Calendar: https://cal.com/mikko (public)
- Press: press@brace.io (Wallet only)
- Phone: +358 40 555 0148 (Wallet only)
Questions
- Can the deck link change without re-issuing the card?
- Yes. Edit the URL on the card and the public page updates immediately; the Wallet pass refreshes the next time the holder opens it. The card itself, with its serial and signature, stays the same numbered artefact it always was.
- Will my press contact be visible to anyone with the public link?
- Only if you set it that way. Mark the press email Wallet-only and the public page hides it; the pass holder still sees it on the back of the pass after a tap. Privacy is per-field, not per-card.
- Is there a way to add an investor-only field?
- Detail fields are public or Wallet-only. For investor-only data, share a separate link from the deck and gate it on your side. Keep the card itself clean — it is the introduction, not the data room.
Reviewed by the CardCard atelier.